The Artful Science of Pitching

Coach/advisor/investor reveals the key elements of presenting your business plan to attract capital and strategic partners

Frank Erschen

Frank Erschen has been called ‘Canada’s best pitch coach’ and ‘the startup whisperer’ for his effective and systematic approach to helping entrepreneurs tell their story.

Frank recently delivered a 90-minute webinar outlining the basics of the pitch structure, key strategies and tactics to address common investor concerns, and tips on how to deliver a pitch virtually.

You can download the slides or watch the video below.

LEARN MORE: If you have questions about pitching or engaging with investors about your natural product business, please contact us. As Frank mentions in the video, if you’re interested in connecting with angel investors, the National Angel Capital Organization (NACO) can provide info on your local angel investor network.

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Growing a business in a pandemic

Three start-ups share lessons on raising capital, landing deals and looking after their teams and communities during COVID-19

We recently held a virtual happy hour as part of our involvement in the CHFA Connect virtual tradeshow. The very candid and valuable conversation featured Natasha Dhayagude of Chinova Bioworks, Ted Fleming of Partake Brewing, and Marie Chevrier of Sampler.

They talked about everything from mental health to supply chains and finding the balance of celebrating small wins while others are struggling. We are extremely grateful for their time and willingness to share. These are the types of dedicated entrepreneurs that are making a difference across the country. We hope you can take away a few things to help with your business.

Marie Chevrier of Sampler explains how they used their ‘superpowers’ during COVID.

Ted Fleming of Partake explains how he closed a capital raise during COVID-19

Natasha Dhayagude explains how her team went above and beyond to keep Chinova Bioworks moving forward during COVID

The panel explains how they addressed the needs of their teams during COVID

The panel discusses innovation during COVID

Ted Fleming explains how Partake approached innovation during COVID

The panel talks about supply chain during COVID

Ted shares the difficult balance of sharing successes amid the hardships of COVID

The panel shares final words of wisdom from their business journey through COVID so far

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NPC helps five Canadian companies pursue growth plans during COVID-19

Businesses create natural products to address a range of challenges including health and animal health and bioplastics

Natural Products Canada (NPC) is pleased to announce the latest recipients of its Commercialization Programs designed to help Canadian companies overcome key challenges on their path to success.

“We’re proud to be able to support these innovative companies in their growth initiatives,” says Shelley King, CEO, Natural Products Canada. “We are particularly happy to help companies maintain and increase their teams during a time of so much economic uncertainty.”

The Commercialization Programs address common obstacles for emerging innovation companies, including executive leadership, product/technology validation, and access to capital. Details and application guidelines can be found online.

“The successful applicants are using these funds to pursue strategic developments including new facilities and e-commerce platforms to help them compete during the pandemic and in the future,” says King.

The latest Commercialization Program recipients represent naturally-derived products from diverse industries including human health and wellness, animal health, and bioplastics.

  • Genecis produces biodegradable plastic from organic waste. They received funds through the Executive Talent Program to hire a Director of Engineering to oversee the design and commissioning of their new demonstration facility.
  • Healthy Cow has developed a probiotic product, ProPreg, to promote reproductive health in dairy cows. They received funds through the Fast Track to Financing Program to complete strategies for their IP, marketing, and financing.
  • Maskwiomin is a start-up founded by two researchers from Cape Breton University to leverage the traditional medicinal properties of birch bark-oil in a cosmetic and natural health product. They received funds from the Fast Track to Financing Program to develop a regulatory strategy and business plan.
  • Novagevity has developed an organic, plant-based meal replacement beverage, Sperri, targeting the medical nutrition market. They received funds through the Fast Track to Financing Program to develop their e-commerce platform.
  • Staterra has developed a nootropic, Mindgain, to enhance brain function and cognitive health. They received funds through the Fast Track to Financing Program to complete their digital media plan and platform.

The five companies join previous recipients, Partake Brewing, DoseBiome, Entomo Farms, Oberland Agriscience, Crazy D’s All Natural Lab and Bosk Bioproducts. 

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