Job Opportunity: Good Food For Good

October 8, 2019

Good Food For Good is accepting applications for a full time Sales Director. This new position is partially funded through NPC’s Executive Talent Program, and is responsible for increasing Good Food For Good’s North American footprint by developing the brand’s distribution network and increasing same-store sales. If you know someone who would be a good fit to help this company grow, please pass it along.


Good Food For Good is an organic food company, Social Enterprise and Certified B Corporation on a mission to make it easy for North Americans to eat healthy at home and at the same time help someone in need. Every sale from Good Food For Good’s line of flavourful sauces, condiments and healing turmeric tea blends, helps to subsidize meals for people who live in food insecurity. Our organic, Whole30 Approved, keto, paleo and vegan diet friendly foods are free from allergens, refined sugar and preservatives, enabling local consumers to feed their families healthy, ethical and delicious food, while empowering families across the globe to do the same.


Work Area: Sales & Marketing

Title: Sales Director

Employment Type: Full Time/Part time

Career Status: Professional

Expected Travel: 0 – 20%

The Sales Director will ensure we continue to grow our sales by triple digits for the next several years, meeting – or exceeding – the sales target. Our growth model calls for growing same store sales and at the same time our retail footprint. You will provide the pixie dust to keep these two growth engines in overdrive. Specifically, you will partner with our existing retail customers to create programs to drive same store sales growth. Collaborate with our Brokers and Distributors to increase Points of Distribution. Create a compelling brand experience at consumer/trade shows. Develop partnerships to build brand awareness and drive sales. Analyze, Strategize, and Execute ideas to grow.


  • Develop vision, strategy and plans to drive top-line growth and bottom-line profitability for Canadian and US market
  • Analyze research and consumer insights, translate insights into action for projects
  • Spend time with key accounts and vendors to understand and identify business critical issues to ensure the alignment of tactics and strategies
  • Lead and mentor sales associate which will grow in terms of head count
  • Prospect, develop and optimize account sales
  • Ensure a return on sales for the region and its receivables
  • Represent the company during promotional activities and at various events such as tradeshows
  • Negotiate and conclude sales contracts in accordance with company policy


  • Advanced strategic thinking and experience with broad strategy development across channel, brand, category, or customer. Forward looking vision & anticipation of future needs
  • Strong business acumen
  • Experience with collaborating and influencing
  • Ability to translate strategy into high impact marketing tools, commercial plans, and selling materials
  • Excellent communication skills
  • Proven track record of delivering sustainable results
  • Established history of successfully adapting business and sales strategies to address challenges in a rapidly evolving marketplace
  • Ability to build consensus, manage relationships, and solve problems; commitment to working with shared leadership in cross-functional teams
  • Excellent oral and written communications skills
  • Strong customer service orientation and listening skills
  • Proficient in Microsoft Office and CRM databases
  • Bilingual is considered an asset


  • Sales: 5 -10 years in food industry (Required)
  • Experience with scaling up a growing brand will be preferred


  • English
  • Good knowledge of French will be an asset

Please send resume and cover letter to: